![]() ![]() At the center of all this madness is a library of identikit online games fuelled by people forking out hundreds, even thousands, of dollars each month to keep levelling, keep conquering, keep clicking. To learn more, I clicked the faux-Deku tree, jumped into the games and spent some time getting to know the people who play them.īehind that tree lay a world of games driven almost entirely by marketing, filled with sleazy adverts on the one hand and high-budget trailers, blockbuster movie licensing and celebrities on the other. It'd be easy, if these games didn't have enormous audiences and generate huge amounts of revenue. It'd be easy to assume that we've moved beyond the days of late noughties empire-builder/clicker hit Evony, when women with no connection to the game invited players to “Join the Fun”. These are games with advertising so desperate that it'd be easy to assume no one with a sliver of taste plays them. ![]()
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